Manufacturing — Refresh Corporate Identity and Channel Strategies
ASSESS:
- Distribution is direct and through global network of representatives and distributors
- Informal management of market and product information
- Increasing cost, decreasing effectiveness of marketing activities and brand recognition
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DESIGN:
- Proactively track targeted prospects, qualified leads, and closing rate
- Reduce costs by leveraging digital media to educate market
- ROI process to measure impact of marketing activities
- Strategy for aligning and leveraging brands across all channels
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DELIVER:
- Improved closing rates across all channels
- New web based, global CRM system and support
- New web sites and on-line catalogues
- Standardized digital marketing materials and E-newsletter
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“...worked with other members of our staff in friendly, thoughtful and efficient manner...”
