GATEWAY USA - Internet Business — move from Netherlands to USA
ASSESS:
- Majority of customer base located in USA
- Absence of business planning cycle and forward looking financial planning
- Activity concentrated on very volatile market segments
- Weakness in direct access to key customers
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DESIGN:
- Extended 3-year business plan for e-visa application into actual business tool
- Introduced annual budget with monthly financial tracking
- Strengthened the organization with Biz Dev and Marketing roles
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DELIVER:
- Achieved business growth of 64% (2011-13) whilst maintaining profitability
- Shifted 50%+ of business to long term stable market segments
- Majority of b2b client contacts now handled directly in-house
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“...since arriving in the US in 2010, COGNEGY's assistance has been imperative in establishing and growing our business..."”
